Marketing Manager Scarborough Toyota

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Retail Marketing

Led the development and execution of digital and traditional lead generation strategies, further improving website traffic conversion to qualified leads and increasing lease penetration in overall sales.

Pricing Strategy

Digital Marketing

Designed and executed 360-degree brand & marketing strategies aligned with business objectives for brand
awareness, lead generation and customer engagement securing a leading position for Scarborough Toyota.

Life-cycle Marketing

Implemented a zero-cost product and video content strategy to engage customers through all stages of the marketing funnel, driving pre-purchase engagement and enhancing loyalty and retention through curated marketing campaigns.