Through its EBlock and EDealer brands, E INC simplifies the car buying and selling experience. It enables the automotive ecosystem to do business in a dynamic way with enhanced intensity, by enhancing wholesale and retail experiences through technology & expertise.
Product Marketing
Implemented product positioning strategies and activities with executive buy-in, boosted product visibility, and
increased client engagement by effectively communicating unique value propositions for each product.
Brand Management
Managed marketing processes end-to-end, including GTM planning, campaign development, media selection, content creation, trade show participation, and stakeholder engagement.
Content Marketing
Managed a diverse team of content marketers, creative designers and external agencies to create a global repository of marketing collaterals, sales enablement tools, videos, case studies, infographics, industry reports and newsletters.
SaaS – Product Launch
Conducted thorough market analysis through primary and secondary research methods, identifying key competitors, customer needs, and the alignment of the “trade-in” product with the market. Conducted scenario planning for the entire lifecycle of the product, emphasizing strategies for early stages of the product lifecycle.
“Abhineet is truly customer-focused, understanding their needs and preferences to build custom programs and tailor marketing efforts effectively.”
— Chief Marketing Officer, E.INC
Video content and campaigns
Abhineet Munshi 