Tata Motors Group is a leading global automobile manufacturing company. Its diverse portfolio includes an extensive range of cars, sports utility vehicles, trucks, buses and defence vehicles. Its multiple brands including industry icons like Jaguar, and Land Rover innovate mobility solutions with passion to enhance quality of life.
Product Marketing
Launched new brands Ultra and Signa: Conceptualized these brands as customers’ preferred choices using
collaborative product marketing and go-to-market strategies resulting in additional sales of 7,000+ units
amounting to $200M in additional revenue in the first year of product launch.
Go-To-Market
Designed and deployed organizational level business transformation project ‘Go to market Excellence’ to elevate brand recognition and market share
Product Strategy
Led dedicated cross-functional teams including sales, product development, and client services for conducting focused customer interviews & workshops, market surveys, dip-stick analysis, and product life cycle analysis for mapping customer requirements with the company’s product offerings and value-added services.
Revenue Generation
Spearheaded consultative retail approach development. Delivered remarkable sales penetration of fully built vehicles in overall sales from 1.84 % in 2017 to 4.8% in 2019 by maximizing benefits from value selling.
“Abhineet has a profound understanding of business analytics, and marketing with a deep understanding on customer segmentation, market research, project management and pricing.”
— General manager, TATA Motors
Abhineet Munshi 